Mobile Marketing

Mobile Marketing: Think It Doesn't Matter to Your Business?!

Here are just some of the facts:

For the 1st time ever, people are using their mobile devices online more than they are browsing with their home computers.

If your business is like 99% of current American companies, your website is not "mobile-friendly", which means it's "broken" when your customer tries to view it on their phone.

Yet the fact is, in 2011, 7 out of 10 shoppers check a store's website, while they are in the retail establishment! Not only that, 46% of shoppers checked their competitors' website using a mobile device while in a brick and mortar store!

Get Mobile…or Get Left Behind!

It's not often that your business has the opportunity to get in on the ground floor of one of the trends of the century, but it's important to realize now that mobile marketing is new enough to all you to to so.

Before you dismiss mobile marketing as just another fad, you might want to consider this: Earth's inhabitants have been estimated at around 6 billion but there are almost 5 billion documented, active mobile subscriptions.

(Compare that with only 1.2 billion Personal Computers on the planet!)

That's almost 70% of the planet's inhabitants with access to a mobile device of some sort.

Add to that statistic the fact that a large segment of your potential buying market may be on mobile – but NOT on computers. If you're depending solely on the internet via traditional websites to reach your target market, you may actually be missing your most lucrative segment.

Think of it this way: it’s far easier to access your mobile while sitting in the back seat of a car than to wait until you finally get home (by which time, the urge to look something up may have subsided, or been forgotten altogether).

Mobile devices are:

 Portable

 Time saving

 Inexpensive (compared to a computer)

 Immediate

 Convenient

(allowing for use during those "dead" times when it just isn't practical to whip out a laptop – on the subway, in a car while driving, at a business function or sports game, while shopping, etc. etc.)

In short, if you’re involved in any type of business that wants more customers and sales –internet, retail, service-based, whatever – you need to make sure (yesterday) that your content is mobile-friendly.